Building Donor Loyalty: The Fundraiser's Guide to Increasing - download pdf or read online

By Adrian Sargeant,Elaine Jay

Building Donor Loyalty is a hands-on consultant written for pro fundraisers that outlines the criteria that force donor retention, explains how you can retain donors dedicated to a company, and gives feedback for constructing donor price over the years. it truly is in response to facts drawn from a study software which integrated greater than 20,000 nonprofit firms and used to be funded through the Aspen starting place and the Indiana Fund during the heart on Philanthropy at Indiana collage. Building Donor Loyalty features a number of illustrative case experiences that display the ability of potent donor retention recommendations and obviously explains all the elements that could construct donor retention. It contains instruments and methods that experience confirmed profitable whilst starting to be long term relationships with donors and provides useful recommendation for fundraisers who are looking to combine this data into their very own pondering, making plans, and practice.

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Building Donor Loyalty: The Fundraiser's Guide to Increasing Lifetime Value by Adrian Sargeant,Elaine Jay


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