Category: Writing Reference

New PDF release: Subprime, Hypotheken und faule Kredite – Alles klar?!: Wie

By Julia Schweizer

Diplomarbeit aus dem Jahr 2009 im Fachbereich Medien / Kommunikation - Journalismus, Publizistik, word: 1,3, Universität Hohenheim (Lehrstuhl für Kommunikationswissenschaft, insbesondere Kommunikationstheorie), Sprache: Deutsch, summary: Die vorliegende Arbeit befasst sich mit der Verständlichkeit der Wirtschaftsberichterstattung in Tageszeitungen. Denn laut Auftrag sollen Journalisten u.a. informieren und vermitteln – gerade in Bereichen, die für Menschen von großer Bedeutung sind, deren komplexe Zusammenhänge sie aber nur schwer begreifen können. Dazu gehört auch „die Wirtschaft“, die in jüngster Zeit immer komplexer geworden zu sein scheint. Doch gleichzeitig übten und üben Autoren an kaum einem anderen Teil von Zeitungen mehr Kritik als am Wirtschaftsressort und dessen Verständlichkeit.

Der theoretische Teil der Arbeit beginnt mit einem Überblick über den Wirtschaftsjournalismus – mit dessen Definition sich Wissenschaftler offenbar ebenso schwer tun wie viele Praktiker mit einer verständlichen Sprache, wie die Darstellung der Kritik zeigt – sowie der Geschichte der seit 2007 andauernden Finanz- und Wirtschaftskrise und der Berichterstattung über diesen Zeitraum. Hinführend auf den empirischen Teil befasst sich ein weiteres Kapitel mit der Verständlichkeitsforschung. Schwerpunkt ist dabei der Teilbereich der Lesbarkeitsforschung mit ihren Formeln und den gemessenen Variablen, foundation für die anschließende Untersuchung. Für diese wurden mithilfe einer speziellen software program mehr als 800 Artikel dreier Tageszeitungen untersucht und die Wirtschaftsberichterstattung auf ihre Verständlichkeit geprüft. Dabei sind – da „Wirtschaft“ ein Querschnittsthema ist – andere Ressorts ebenso mit einbezogen wie unterschiedliche journalistische Stilformen. Zusätzlich werden exemplarische Verbesserungsvorschläge für einige von der software program als besonders unverständlich ermittelte Artikel gemacht. In einem eigenen Kapitel werden zudem die verantwortlichen Redakteure der untersuchten Zeitungen befragt, inwieweit „Verständlichkeit“ ein Thema für sie ist, wie versucht wird, sie umzusetzen und welche Möglichkeiten zur Verbesserung die „Textproduzenten“ selber sehen.
Die Arbeit kommt zu dem Schluss, dass es zwar zum Teil erhebliche Unterschiede innerhalb jeder Zeitung, Zeiträume, Ressorts und Stilformen gibt, guy aber nicht mehr generell von einer absoluten Unverständlichkeit der Wirtschaftsberichterstattung sprechen kann, wie dies noch vor einigen Jahren geäußert wurde. Allerdings müssen hierbei Einschränkungen des Fazits u.a. durch die gewählte Methode berücksichtigt werden, die ebenfalls umfassend diskutiert werden.

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Read e-book online How Media Inform Democracy: A Comparative Approach PDF

By Toril Aalberg,James Curran

In this well timed publication, top researchers think about how media tell democracy in six nations – the us, the uk, Belgium, the Netherlands, Norway, and Sweden. Taking as their start line the idea that electorate must be briefed appropriately with an entire and clever insurance of public affairs that allows you to make in charge, educated offerings instead of act out of lack of understanding and incorrect information, participants use a comparative method of research the way the transferring media panorama is affecting and informing the democratic technique around the globe. specifically, they ask:



  • Can a comparative strategy supply us with new solutions to the query of the way media tell democracy?

  • Has elevated commercialization made media structures extra related and affected both the nature of stories and public wisdom in the course of the united states and Europe?

  • Is smooth information and incorrect information predominantly with regards to an American exceptionalism, in accordance with the marketplace domination of its media and marginalized public broadcaster?


This examine combines a content material research of press and tv information with consultant surveys in six countries. It makes an vital contribution to debates approximately media and democracy, and approximately alterations in media platforms. it really is specially important for media thought, comparative media, and political communique courses.


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The Creative Writer: Level One: Five Finger Exercises: 1 by Boris Fishman PDF

By Boris Fishman

A mild, resourceful creation to the abilities all artistic writers need.

Breaking down the weather that cross into profitable creative works, The artistic Writer leads aspiring writers throughout the talents had to build each one. The assignments, designed to make scholars extra conscious of language and extra convinced of their personal ingenuity, construct on one another till starting inventive writers have effectively created their very own tales, poems, and essays.

     • uncomplicated yet leading edge workouts motivate younger writers to reinforce their vocabulary and realize the styles of sentences

     • Legends and folklore are used to educate perspective, characterization, plotting, and different very important skills

     • vintage poetry serves as a version for the student’s personal unique poems

     • not like such a lot “how to jot down” books, The artistic Writer is designed for use in a mentor/student courting, with educating, suggestions, and overview information supplied for the mentor or teacher

     • can be utilized as a supplement to Writing With Skill or on its own

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New PDF release: Metaphor and Knowledge: The Challenges of Writing Science

By Ken Baake,Stephen A. Bernhardt

Analyzing the facility of metaphor within the rhetoric of technology, this e-book examines using phrases to precise advanced clinical concepts.

Metaphor and data bargains a sweeping background of rhetoric and metaphor in technology, delving into questions about how language constitutes wisdom. Weaving jointly insights from a gaggle of scientists on the Santa Fe Institute as they form the recent interdisciplinary box of complexity technological know-how, Ken Baake indicates the trouble of writing technology while be aware meanings are unsettled, and he analyzes the facility of metaphor in science.

Ken Baake is Assistant Professor of Rhetoric and Technical conversation at Texas Tech University.

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Manual of Business Spanish: A Comprehensive Language Guide by Michael Gorman,Maria-Luisa Henson PDF

By Michael Gorman,Maria-Luisa Henson

Manual of industrial Spanish is the main entire, single-volume reference instruction manual for college kids and pros utilizing Spanish.

Designed for all clients, it doesn't matter what point of language ability, it includes 5 parts:

* A 6000-word, two-way word list of the main important enterprise terms

* A 100-page Written Communications part giving types of fifty letters, faxes and documents

* An 80-page Spoken events part overlaying face-to-face and phone situations

* a brief Reference Grammar outlining the main grammar good points of Spanish

* a quick company proof part protecting crucial details of the rustic or nations the place Spanish is used

Written through an skilled local and non-native speaker workforce, this distinct quantity is an important, one-stop reference for all scholars and pros learning or operating in enterprise and administration the place Spanish is used.

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Guaranteed Formula for Writing Success by Everett Ofori PDF

By Everett Ofori

assured formulation for Writing luck will let you find out how to:
1. seize your reader’s awareness from the get-go
2. Write transparent, crisp copy
3. Make your which means clear
4. Make your writing sing
5. Create plausible characters and scenarios
6. remodel your brain into an concept factory
7. Perk up pompous, flabby prose
8. Write approximately something, at any place, anytime!!!

Who wishes This Book?
1. scholars getting ready for his or her highschool ultimate exams
2. scholars getting ready to wait collage or college the place they'll need to write time period papers, theses, and different reports
3. English as a Foreign/Second Language (EFL/ESL) learners
4. scholars making plans to take the try of English as a international Language (TOEFL), Scholastic review try (SAT), legislations tuition Admissions try out
(LSAT), try of Written English (TWE), etc.
5. enterprise humans, together with proprietors, who are looking to recuperate effects from their correspondence and communication
6. Administrative assistants, public kinfolk brokers, revenues humans, aspiring authors, and so on.

About the Author:
Everett Ofori has vast event as an teacher of English, Writing, and Public talking. He holds an MBA from Heriot-Watt college (Scotland, UK). Everett has helped hundreds of thousands of highschool and collage scholars all over the world to enhance their writing and grades. He has labored greatly with enterprise executives yet is both at domestic with supporting adolescents hone their writing abilities. different books via Everett Ofori contain: Succeeding From the Margins of Canadian Society (co-authored with Francis Adu-Febiri, PhD) and browse guarantee: assured formulation for examining luck with Phonics.

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Get How to Write a Thesis (MIT Press) PDF

By Umberto Eco,Caterina Mongiat Farina,Geoff Farina,Francesco Erspamer

By the time Umberto Eco released his best-selling novel The identify of the Rose, he was once considered one of Italy's so much celebrated intellectuals, a special educational and the writer of influential works on semiotics. a few years prior to that, in 1977, Eco released a bit booklet for his scholars, How to put in writing a Thesis, during which he provided worthy suggestion on all of the steps concerned about learning and writing a thesis -- from determining a subject matter to organizing a piece agenda to writing the ultimate draft. Now in its twenty-third version in Italy and translated into seventeen languages, How to put in writing a Thesis has turn into a vintage. Remarkably, this is often its first, lengthy late e-book in English. Eco's strategy is something yet dry and educational. He not just deals sensible recommendation but in addition considers better questions on the price of the thesis-writing workout. How to put in writing a Thesis is not like the other writing guide. It reads like a unique. it really is opinionated. it really is usually irreverent, occasionally polemical, and sometimes hilarious. Eco advises scholars easy methods to stay away from "thesis neurosis" and he solutions the $64000 query "Must You learn Books?" He reminds scholars "You should not Proust" and "Write every thing that comes into your head, yet merely within the first draft." after all, there has been no web in 1977, yet Eco's index card learn method bargains very important classes approximately severe considering and knowledge curating for college students of at the present time who could be careworn by way of gigantic Data.How to write down a Thesis belongs at the bookshelves of scholars, lecturers, writers, and Eco enthusiasts in every single place. Already a vintage, it is going to healthy properly among different classics: Strunk and White and The identify of the Rose.ContentsThe Definition and goal of a ThesisChoosing the TopicConducting ResearchThe paintings Plan and the Index CardsWriting the ThesisThe ultimate Draft

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Read e-book online Richmond Independent Press: A History of the Underground PDF

By Dale M. Brumfield,Don Harrison,Edwin Slipek Jr.

throughout the political and cultural upheaval of the Sixties, even the sleepy southern city of Richmond used to be now not resistant to the emergence of radical counterculturalism. a metamorphosis within the conventional principles of target journalism spurred an underground circulate within the press. "The" "Sunflower," Richmond's first underground newspaper, seemed in 1967 and set the degree for a number of other Richmond media lasting into the Nineties and past. guides equivalent to the" Richmond Chronicle," the "Richmond Mercury" and the "Commonwealth Times," in addition to these overlaying the African American neighborhood, resembling "Afro," have served the electorate of Richmond looking for a metamorphosis within the established order. sign up for writer and previous "ThroTTle" editor Dale Brumfield as he explores a forgotten background of a cultural revolution within the River City.

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Debra M. Clarke's Journalism and Political Exclusion: Social Conditions of PDF

By Debra M. Clarke

the restrictions of stories creation and the resultant obstacles of stories end result without delay in dissatisfaction all through information audiences. information tales are often discovered to be inadequately informative to the level that journalism is extra susceptible to generate political disenchantment, instead of suggested its audiences to pursue a completely engaged point of political participation of their societies.

Journalism and Political Exclusion presents a multi-method, built-in research of stories creation and information audiences, together with a long term examine of neighborhood activists in a vital Canadian urban. in the course of the seven-year fieldwork interval, diverse teams of study individuals accomplished questionnaires, wrote information diaries, and have been interviewed of their houses whereas viewing community tv newscasts. Clarke indicates that frustrations with the informational obstacles of tv and different information media are sped up between ladies and the working-class usually lack possibilities to entry substitute info sources.

The severe contribution of journalism to the creation and copy of rules approximately social truth is usually stated and assumed but infrequently investigated and validated. via an exam of the typical realities of either information construction and information reception, Journalism and Political Exclusion additionally exhibits how the present "crises" journalism heighten the extent of political exclusion skilled through quite a few social groups.

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Read e-book online Journalismus: Was man wissen und können muss. Ein Lese- und PDF

By Henning Noske

2. überarbeitete und ergänzte Auflage!

Journalismus.
Das ist: recherchieren, schreiben, präsentieren. Doch wie geht das? Wie macht guy es richtig? Dieses Buch führt in das journalistische Handwerk ein. Seine hohe Praxisorientierung mit vielen Tipps und Arbeitsbeispielen macht es auch für etablierte Journalisten interessant - zum Durchblättern, Nachschlagen, als Arbeitshilfe. Hier wird alles erklärt, used to be ein guter Journalist können und wissen muss:
• So schreibt guy gut
• So recherchiert man
• So formuliert guy Überschriften
• So führt guy Interviews
• So präsentiert guy sich und seine journalistischen Arbeiten
• So funktionieren Print- und Online-Journalismus
Henning Noskes „Lese- und Lernbuch" ist ein anderes Journalismus-Buch, das aus dem Alltag und im Alltag einer Redaktion entstanden ist. Noskes journalistische Alltags-Erfahrungen prägen das Buch: Sie geben dem erfahrenen Redakteur Stoff, seine Routinen zu überprüfen, und dem Anfänger die Hilfe, die er für seine Entscheidung braucht, den Beruf zu erlernen. Viele Medien-Karrieren beginnen im Lokalen. Daher ist die neue Auflage des Buches um ein Kapitel zum Lokaljournalismus erweitert worden.

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