CSR 2.0: Transforming Corporate Sustainability and - download pdf or read online

By Wayne Visser

The ebook examines the evolution and present nation of company social accountability (CSR), utilizing a five-stage adulthood version: protective, charitable, promotional, strategic and transformative CSR. the 1st 4 phases are dubbed CSR 1.0 and characterise most present CSR perform, whereas the 5th level is termed CSR 2.0 (also transformative or systemic CSR) and describes emergent and destiny CSR practices. purposes are given why CSR 1.0 techniques have did not have any major effect at the such a lot severe international social, environmental and moral demanding situations. The emergent CSR 2.0 will then be explored intimately via elaborating on 5 rules underlying the recent technique, together with: creativity, scalability, responsiveness, glocality and circularity. A four-part DNA version is usually brought, masking price production, strong governance, societal contribution and ecological integrity, which gives the foundation for outlining and measuring CSR 2.0. eventually, a 70-question CSR 2.0 self-assessment diagnostic instrument constructed via the writer is gifted, with pattern information to teach how the instrument can be utilized for destiny examine and practitioner application.

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